––––HDR In Production is brought to you in partnership with our sponsors. Many thanks for your support––––

2.00 – 5.30PM

INDIE DRAMA AND LANDMARK FACTUAL

THIS SESSION IS NOW FULL, ALTHOUGH WE WILL MAKE EXCEPTIONS FOR SENIOR INDIES

 

 

For: directors of resource, heads of production and post, exec producers, directors, rental companies, cinematographers and DITs

This session is aimed at those already mastering in HDR and those looking to prepare for an HDR future and the production teams who make it all happen. Expect plenty of practical, easy to follow advice presented with an energetic mix of presentations - interviews, panel discussions and SDR vs HDR side-by-side comparisons. We promise to inspire you with some of the material we show and demonstrate how HDR enhances the viewer’s experience and show you how you can make great looking HDR.

Over three hours with a break, you will get an insight in to: preparing for an HDR future; what the distributors want; how HDR production differs from SDR; how to plan and shoot for HDR; practical pitfalls; what to ask for and what happens in post and what you need as the production company; how to breathe new life in to your existing catalogue and archive; how to incorporate HDR workflows; how to master multiple deliverable files in the most efficient way; and how to do so cost-efficiently while identifying new revenue streams.

 

TIMETABLE

 

2.00 – 2.10: Keynote – HDR Demand

HDR isn’t another flash in the pan like 3D. SVoD and UK broadcaster demand is already growing, consumer HDR television set sales will eclipse HD and 4K television sales within a few years and international demand is set to grow rapidly. What does HDR bring to the viewer experience? Why is it important for upstream UK television production to prepare for and embrace HDR now?

Speaker

James Bennett, Managing Director, Televisual

 

2.10 - 2.30: Shadows and Highlights

See SDR and HDR played out side-by-side on consumer televisions and find out what HDR brings to the image. This is a beautiful short abstract film with some extraordinary images that look fabulous in SDR. Oona explains what she was looking to capture when shooting the piece, making this a unique opportunity to understand the image uplift that HDR brings.

Speaker

Oona Menges, Cinematographer

Michael Crusz, SHED

 

2.30 - 2.55: HDR Explained

What do all the HDR acronyms mean? Bryce joins us from the USA to explain what all the HDR fuss is about and what all those acronyms represent, as well as placing HDR in the context of the human visual system. It's the essential HDR brief.

Speaker

Bryce Button, Director Product Marketing, AJA

 

2.55 - 3.25: Planning for HDR and HDR Pitfalls

How to plan for a successful HDR deliverable: from SVoD or broadcaster brief to budgeting, camera and workflow choices.

Speakers

Liz Pearson, Post Production Supervisor (including the BBC/Amazon HDR comedy Fleabag)

Thomas Urbye, Managing Director and Senior Colourist, The Look

 

3.25 - 3.40: The HDR Shoot

An HDR monitor is the most essential piece of kit for an HDR shoot, and a lot more

Speaker

Lewis Brown, Atomos

 

 

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3.55 – 4.10: Old Money, New Money

How to breath new life into your archive film, tape and digital files. We start the session showing an archive film from a famous music act, re-mastered from almost 50-year old 16mm film to 4K HDR, before discussing what you need to pull an HDR grade.

Speaker

Simon Marbrook Final Frame London

 

4.10 - 4.30: London in HDR

A second projected 4K HDR film with side-by-side SDR and HDR analysis. The clips were all shot this April on a Canon C700 with Codex RAW recorder and include stunning aerial clips of the city as well as the Golden (Magic) Hour from the Thames.

Speakers

James Bennett, Managing Director, Televisual Creative

Piers Leighton, Applications Specialist, Codex

 

4.30 - 4.40: How many deliverable files?

There are some extraordinary products available to enable the straightforward delivery of HDR files. Jack demonstrates moving between SDR and all HDR formats at 4 x real speed, while telling us what each format represents.

Speaker

Jack Jones, Managing Director and Senior Colourist, Roundtable Films

 

4.40 - 5.10: HDR storage and deliverables

Leading technologists share their knowledge of what HDR represents and answer your questions regarding some of the main budget issues, including storage and deliverables.

Chair

Graham McGuinness, Operations Director, Jigsaw24

Speakers

Christo Conidaris, Regional Sales Director, Quantum

Oliver Gappa, Sales Manager, Broadcast & Media, Rohde & Schwarz

Richard Wilding, CTO, Molinare Film & TV

Peter Collins, Head of Drama Workflow, The Farm Group

 

5.10 - 5.30: Riviera - HDR Case Study

The Farm Group is at the forefront of HDR post production and its in post that the HDR story becomes most complex. In this final session, The Farm Group and Archery Pictures share their detailed HDR production knowledge, including SDR and HDR clips from Sky's current drama blockbuster, Riviera, presented side-by-side, best practice advice and a take-home summary.

Speakers

Foz Allan. Series Producer, Riviera Archery Pictures for Sky

Aidan Farrell, Colourist, The Farm Group

Peter Collins, Head of Drama Workflow, The Farm Group